HEY THERE,
NOON NATION!
Welcome to the noon nation community, the ultimate hub for epic experiences and memorable moments and if you are new to high noon or your go-to for the best hard seltzer, get ready to embrace our sunny optimism. We’re all about celebrating every moment like sun is always shining and enjoying good times with great friends. Suns Up!
OUR JOURNEY
OF INNOVATION
It all started in 2019. Our visionaries saw that the hard seltzer category was flooded with malt-based options and recognized an opportunity to innovate. They aimed to create a hard seltzer that not only tasted great but set a new standard for quality. Using Real Vodka and Real Fruit Juice with No Added Sugar and Natural Flavors, High Noon was created with a mission to bring consumers a premium spirits-based option.
2019
OUR ORIGINAL
VODKA SELTZER
We debuted with instant classics: Pineapple, Grapefruit, Black Cherry, and Watermelon. The love for these flavors grew, leading to the sale of 600,000 cases in our first year alone. Fast forward to 2021, and we expanded our lineup with even more hits – Lime, Peach, Passionfruit, and Mango. In 2022, we introduced refreshing flavors of Guava and Kiwi. Every sip brought a taste of summer, and the response was incredible. Thank you for joining us on this journey!
2023
FOR TEQUILA PEOPLE
Recognizing a gap in the market for a high-quality spirits-based tequila seltzer, we set out to create an option that would stand up to margaritas and surpass malt-based tequila alternatives. In March 2023, we introduced High Noon Tequila Seltzer, crafted to deliver the same superior quality you've come to expect from High Noon. It quickly became the #1 Tequila RTD SKU, proving that tequila lovers were ready for a better choice.
2024
FOR TEA PEOPLE
In May 2024, we introduced High Noon Vodka Iced Tea. Seeing the malt-based hard tea category, we knew we could innovate once again. With flavors like Original, Peach, Lemon, and Raspberry, our non-carbonated vodka iced tea delivers the same premium quality you've come to expect from High Noon. Crafted with real vodka and no added sugar, it’s like your favorite iced tea, but with a kick. We listened to your feedback and created a non-carbonated option that stays true to our commitment to quality. Cheers to a new way to enjoy iced tea!
AWARD-WINNING QUALITY YOU CAN TRUST
Our dedication to quality has earned us industry accolades, ensuring you can make confident choices in a crowed malt-based market. We’ve received awards like The Tasting Panel Magazine’s Best Tasting Seltzer in 2020 and 2021. Taste of Home praised our 'great fruit flavor,' and Delish highlighted that we taste exactly like what’s on the label. When you choose High Noon, you’re choosing a drink that stands out for its authentic flavor and superior quality. Whether you’re shopping at retail or enjoying a night out, you can count on High Noon to deliver a premium experience.
JOIN
THE FUN
We sponsor a variety of events that bring our High Noon to life. From the PGA Tour and college football to college basketball, water and lake activities, and ski and snow adventures, High Noon is there to enhance your moments. Our media partnerships ensure we’re always where the action is, offering you the chance to engage with our brand in exciting ways. Stay tuned for our upcoming events and find out where you can join us next. Celebrate with High Noon and make unforgettable memories!
OUR
Partners
FAQ's
How is High Noon different from other Hard Seltzers?
+Hard Seltzers can be made from just about any mixture of soda water and alcohol. Other brands use malt liquors and sugar to flavor their drinks, while High Noon uses REAL Vodka and REAL Fruit Juice for 100 calories of easy-drinking, take-anywhere deliciousness.
What kind of vodka is in High Noon?
+The vodka is a 5x distilled product from Midwest Corn. We only work with the highest quality producers in the mid-west to produce the Vodka for High Noon.
How many flavors of High Noon are there?
+We offer High Noon Vodka Seltzer in 14 refreshing flavors: Grapefruit, Pineapple, Black Cherry, Watermelon, Peach, Lime, Mango, Passionfruit, Lemon, Kiwi, Tangerine, Pear, and Raspberry.
We offer High Noon Vodka Iced Tea in 4 refreshing flavors: Original, Peach, Lemon, and Raspberry.
We offer High Noon Tequila Seltzer in 6 refreshing flavors: Lime, Grapefruit, Passionfruit, and Strawberry, Blood Orange, and Prickly Pear. Try all of our sun-soaked flavors!
Is the juice in High Noon real?
+Yes! We use a mix of juices to make each flavor, but everything comes from real fruit.
What is the recommended shelf life of High Noon?
+Under normal storing conditions, High Noon tastes great 16 months after canning.
Help! Where can I buy High Noon?
+You can search for places near you to buy High Noon on our Find Near Me page. You can also check out your favorite grocery store, liquor store, or alcohol delivery service!
When are you coming to (new) state?
+We're now available in all 50 states! Check to see if you can find us near you and if we're not available,contact us and we'll see how we can help.
Are you looking for partnerships?
+What do you have in mind? contact us through our website or direct message us on Instagram if you'd like to get in touch.